Sign Company in Kingston, NH
Most sign shops quote your job, then hand it to somebody else and leave you waiting months for an answer. Signs East designs, builds and installs at 34 Route 125, so the person who takes your call is the person who runs your job.
The Short Version
Signs East LLC is an owner-operated sign company at 34 Route 125 in Kingston, NH 03848. Tor Larson started it in 2012 and still runs it. Kingston is the main shop, and a second office opened on Route 1 in Seabrook in September 2026. From Kingston the crew covers Rockingham County and Southern New Hampshire, including Plaistow, Newton, Danville, East Kingston, Sandown, Exeter and Salem. Signs East designs, builds and installs channel letters, lit cabinet signs, monument signs and truck lettering and wraps, and brings dark signs back with repair and LED retrofits. Design, fabrication and installation all happen in the Kingston shop, so no part of the job goes to a subcontractor. The Kingston Google profile holds a 4.95 rating across 100 reviews.
Built In-House, Installed On-Site, Since 2012
Signs East has built signs for Kingston businesses and the rest of Rockingham County since 2012. The shop sits on Route 125, and it handles storefront signs, vehicle graphics, sign repair, LED retrofits and seasonal boat shrinkwrapping. Design happens at one bench, fabrication at the next, and the same crew loads the truck and puts the sign up.
Tor and the crew answer the phone, turn around proofs, and give you a date. See finished work in the project showcase.
- Custom signs, banners and business signage
- Vehicle wraps, truck lettering and fleet graphics
- Sign repair, LED retrofits and maintenance
- Serving Kingston, Plaistow, Exeter and all of Rockingham County
Our Sign Services in Kingston, NH
From a vinyl banner to a lit storefront sign, it gets built on Route 125.
Business Signs
Storefront, lobby and outdoor signage
Vehicle Graphics
Wraps, lettering and fleet branding
Banners
Indoor, outdoor and event banners
Window Tinting
Solar, privacy and decorative film
Vinyl Lettering
Cut vinyl for any smooth surface
Sign Repair
Repair, LED retrofits, maintenance
Wall Graphics
Murals, wraps and interior branding
Floor Graphics
Retail, event and wayfinding decals
Why Do Kingston Businesses Choose Signs East?
They get the same people from the first call to the last bolt. Here is what that looks like on a job.
Tor Answers the Phone
Tor Larson owns the company and takes calls himself. You walk into 34 Route 125, look at your sign on the bench, and talk to the person cutting it.
Proofs Come Back, Then You Get a Date
You get a proof to approve, then an install date. If a material or a permit moves the date, you hear about it from us first.
One Shop, Four Steps
Design, print, fabrication and installation all happen at the Kingston shop. Nobody hands the job to a third party, so there is one number to call when something needs fixing.
3M and Avery Materials
Vinyl, film and substrates come from 3M and Avery, with UV-resistant inks. That is what survives a Route 125 winter and a July of full sun.
We File the Sign Permit
Kingston requires sign approval before a new sign goes up. We prepare the drawings and file with the Building Inspector or the Planning Board, whichever your project falls under. More about how we started.
One thing to know: Signs East is not the cheapest shop in Southern New Hampshire. Jobs are priced for 3M and Avery materials and for a crew that installs its own work. If the lowest number wins your project, we are the wrong call.
Which Towns Do We Serve From Kingston?
Rockingham County and most of Southern New Hampshire, from the Route 125 shop. A second office on Route 1 in Seabrook, NH covers the Seacoast side. Come by the shop if you are close, or we come to you.
Communities We Serve From Kingston
The shop sits on Route 125, the main road through town, which puts a service truck on the highway in under a minute. These are the towns we work in week to week.
When Failure Is Not an Option, We Are the Team to Call
A new storefront sign, graphics for the fleet, or a sign that quit over the weekend. The Kingston crew takes it from drawing to install.
What Do Customers Say About Signs East?
4.95 out of 5 across 100 Google reviews.
"Completed in a timely manner."
"Always happy to work with the Signs East crew. They work diligently to make sure the product they are producing is completed in a timely manner and exactly to your liking. Will definitely be requesting their services again."
"He always pulls through."
"I've asked Tor to do all my trucks, equipment and trailers. Each time has been a little different request and he always pulls through. He has coordinated lettering my equipment around vacations and is extremely attentive. His skill and communication is second to none and is by far the best at what he does. 10 stars for sure."
"Tor will truly do right by you."
"Top quality products along with top of the line work! Tor will truly do right by you. Signs East will bring the presence of your company to the next level!!!"
What Are the Sign Rules in Kingston, NH?
Kingston requires approval before you put up, move or enlarge any sign visible from the road. Article 303 of the town zoning ordinance sets the sizes, the heights and the lighting hours.
- Who issues the approval. A new or expanded commercial business that goes through Planning Board site plan review gets its sign permit inside that review. Everything else goes to the Building Inspector in the Board of Selectmen's office.
- Your street number goes on the sign. Every commercial and industrial sign in Kingston has to carry the street number, prominent and sized for the speed of the road. We build that into the layout so the drawing does not come back.
- Route 125 counts as commercial. Rural Residential lots that abut Route 125 use the commercial size, lighting and wall-area limits instead of the residential ones.
- Portable signs are out. Sandwich boards count as free-standing signs, and portable signs are not permitted anywhere in town.
- Lighting has hours. Building signs may be lit from 7 AM to 10 PM, plus any hours the business is open. Free-standing signs can stay lit around the clock if they meet the town lighting ordinance. Internal illumination is allowed in Commercial and Industrial zones, external only in Rural Residential.
- Changeable copy changes twice a day. Text on a changeable-face sign may change once per 12 hour period. No blinking, moving parts or animation.
- Historic Districts I and II add Article 102.6 on top of the sign rules. A variance goes to the Zoning Board of Adjustment.
- Closing up. A sign has to be blanked out or taken down within 90 days of a business closing.
Source: Town of Kingston Zoning Ordinance, Article 303, Sign Ordinance (adopted 2009, amended 2010). Confirm current requirements with the town before you order.
| Zone | Max height | Max size |
|---|---|---|
| Commercial CI, CII, CIII | 25 ft | 80 sq ft |
| Industrial | 25 ft | 80 sq ft |
| Rural Residential | 12 ft | 24 sq ft |
| Historic I and II | 12 ft | 24 sq ft |
| Single family residential | Not allowed | |
Setbacks run 10 feet from the front line and 20 to 25 feet from the side. Building signage in the commercial and industrial zones can cover up to 10 percent of the wall area, capped at 500 square feet. Window signs stop counting as building signage under 30 percent of the window.
Kingston Sign Questions, Answered
-
Yes. Kingston is the main shop, at 34 Route 125, Kingston, NH 03848. A second office opened on Route 1 in Seabrook in September 2026. The Kingston crew covers Rockingham County, including Plaistow, Sandown, Newton, Danville, East Kingston and Exeter. Send us your project and we will get back to you.
-
Storefront signs, channel letters, lit cabinet signs, vinyl banners, vehicle wraps and truck lettering, window graphics, wall murals, ADA signs, monument signs, pole and pylon signs and construction signage. We also handle sign repair, LED retrofits and flagpole service.
-
Yes, for almost anything new. Kingston's Article 303 requires approval before you erect, modify or move a sign visible from the public way, in every zoning district. A new or expanded commercial business under Planning Board site plan review gets the sign permit as part of that review. Anything else goes through the Building Inspector.
Two things do not need review: cutting a sign down in size, and changing the wording or fascia, as long as the change does not add area, change the lighting, or create a new sign area. We prepare the drawings and file for you.
-
In the Commercial and Industrial zones, a free-standing sign can reach 25 feet tall and 80 square feet, set back at least 10 feet from the front line. Building signage can cover up to 10 percent of the wall area, to a maximum of 500 square feet. Rural Residential drops to 12 feet and 24 square feet, except on lots that abut Route 125, which use the commercial numbers. Each business is limited to one free-standing sign on its lot.
-
It depends on what the sign is. Vinyl lettering and banners often go out within a few days. Fabricated signs, channel letters and lit cabinets take longer, and the permit is usually the long pole rather than the build. You get a proof, then a date, and we tell you if anything moves it.
-
Yes, with our own crew and our own equipment. We install across Southern New Hampshire, including Kingston, Plaistow, Exeter, Hampton, Salem, Derry and Portsmouth. Every town writes its own sign rules, and we work in most of them regularly.
-
Fill out the contact form or call (978) 818-1740 with what you need and where it is going. You are also welcome to stop by 34 Route 125 and talk it through at the counter.
What Kind of Businesses Are in Kingston, NH?
Kingston is a Rockingham County town of about 6,200 people at the 2020 census, with two very different commercial faces. Route 125 carries the town's Commercial and Industrial zoning and most of its road traffic. The other end is the Plains, the town center, where the historic district covers the town hall, the Church on the Plains, the Josiah Bartlett House and the buildings around them.
What That Means for Your Sign
A shop on Route 125 and a business near the Plains are working from two different sets of numbers. Route 125 frontage gets the commercial limits, internal illumination and the bigger wall-area allowance. The historic end of town gets the smaller sizes, external lighting only, and a second review.
We have worked on both sides of that line since 2012, so the quote you get already accounts for which one you are on.
Also Serving Nearby Communities
Ready to Get Started on Your Kingston Sign Project?
Send us the address and a photo of what is there now. Tor will tell you what the town allows on that lot, what it takes to build, and what it costs before anything gets ordered.
