Digital Readerboards for NH & MA Businesses

Advertising That Works Around the Clock

Digital readerboards let you change your message in seconds, not weeks. Promote today's special at 8 AM, switch to happy hour at 4 PM, and run a different ad by nightfall - all from your phone.

Signs East partners with Daktronics, the leading American manufacturer of LED displays. These aren't cheap import boards that fail after two summers. We're talking weather-tight construction rated for New England winters, backed by US-based technical support.

We handle everything: town permitting, site assessment, professional installation, and training so you can manage your content yourself. One-time Verizon modem setup means no monthly fees or contracts - just reliable connectivity to update your sign from anywhere.

Ipswich Plaza digital readerboard sign installed by Signs East
Sylvan Street Grille digital readerboard sign installed by Signs East

What You Get with Signs East

Full-service digital signage from consultation to installation - no subcontractors, no runaround.

American-Made Displays

Daktronics LED boards built in South Dakota. Weather-tight construction rated for extreme temperatures, with US-based customer service.

Mobile App Control

Update your sign from anywhere using the Daktronics app. Change messages, schedule content, and monitor performance from your phone.

Town Permitting Handled

We know local sign regulations. We handle the paperwork with Kingston, Plaistow, Exeter, and surrounding towns.

No Monthly Fees

One-time Verizon modem purchase gives you permanent cellular connectivity. No subscriptions, no contracts, no surprise bills.

Professional Installation

Our team handles electrical, mounting, and weatherproofing. We test everything on-site and train you before we leave.

Lifetime Support

Questions after install? Call Tor directly. We're here for troubleshooting, content help, and ongoing maintenance.

Why Southern NH Businesses Choose Us

Digital signs are a serious investment. You need a company that shows up, does the work right, and answers the phone when you have questions six months later.

  • We answer the phone. Reach out and you'll talk to Tor, not a call center. Same-week response on quotes, not the 3+ month waits you get from the big guys.
  • Mobile demo trailer. We bring working displays to your location so you can see exactly what you're getting before you commit.
  • One team from start to finish. No subcontractors. The same people who sell you the sign install it and train you on it.
  • 13+ years in business. Since 2012, we've built our reputation one job at a time. Check our 79+ Google reviews.
Schedule a Consultation
Green Room digital display sign installed by Signs East

Perfect For These Applications

Digital readerboards work wherever you need to communicate changing information quickly.

Restaurants & Bars

Daily specials, happy hours, event promotions, live entertainment schedules

Gas Stations

Real-time fuel pricing, convenience store promotions, car wash specials

Retail Stores

Sale announcements, new arrivals, seasonal promotions, store hours

Churches & Schools

Service times, event announcements, community messages, emergency alerts

Car Dealerships

Inventory specials, financing offers, service department promotions

Medical Offices

Flu shot availability, new services, appointment reminders, health tips

Hotels & Venues

Room rates, event schedules, amenity promotions, welcome messages

Multi-Tenant Buildings

Directory boards, rotating tenant ads, shared promotional space

How It Works

1

Free Consultation

We visit your site, assess visibility, discuss your goals, and show you options on our mobile demo trailer.

2

Permitting & Planning

We handle town applications, electrical planning, and coordinate any site prep needed.

3

Professional Install

Our crew handles mounting, wiring, and weatherproofing. We test everything before we leave.

4

Training & Support

We walk you through the software, set up your phone app, and provide ongoing support.

Common Questions

How much does a digital readerboard cost?

Prices vary based on size, resolution, and mounting requirements. A typical single-sided LED message center starts around $8,000-$15,000 installed. We provide detailed quotes after assessing your specific needs.

Do I need a permit?

Yes, most NH and MA towns require sign permits for digital displays. We handle the entire permitting process, including variance applications if needed. This is included in our service.

How long do LED signs last?

Quality Daktronics displays are rated for 100,000+ hours of operation - that's over 11 years of 24/7 use. With proper care, many last 15-20 years. We also offer maintenance and repair services.

Are there ongoing fees?

No monthly software fees. The one-time Verizon modem purchase (around $300) provides permanent cellular connectivity for remote updates. Electric cost is typically $20-40/month depending on size and brightness.

Can I update content myself?

Absolutely. The Daktronics software is user-friendly - most people are comfortable managing their own content within an hour of training. You can create messages, schedule content, and make changes from your computer or phone.

What areas do you serve?

We cover Southern NH (Kingston, Plaistow, Exeter, Hampton, Portsmouth), Seacoast NH, and North Shore MA. We also travel to the Concord area, southern Maine, and beyond for larger projects.

Ready to Get Noticed?

Schedule a free consultation and we'll bring our mobile demo trailer to your location. See exactly what a digital readerboard can do for your business.