Custom Channel Letter Signs

Channel Letter Sign

At Signs East, we specialize in crafting custom channel letter signs tailored to your unique branding needs. Channel letter signs are a versatile and eye-catching option for businesses seeking to enhance their visibility and leave a lasting impression on potential customers. Our expert team is dedicated to delivering high-quality signage solutions that meet your specifications and exceed your expectations. Explore the variations and applications of our custom channel letter signs below.

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Front Lit Channel Letters

Front lit channel letters are illuminated signs with the light source directed forward, creating a bold and vibrant display. Ideal for storefronts, restaurants, and retail establishments, these signs ensure maximum visibility both day and night, effectively attracting attention to your business.

Backlit Channel Letters

Backlit channel letters, also known as halo-lit or reverse-lit letters, emit light from behind the letters, casting a soft halo effect around them. This sophisticated and elegant option adds a touch of class to your signage, making it perfect for upscale boutiques, hotels, and professional offices.

Open Face Channel Letters

Open face channel letters feature exposed neon or LED lighting, giving them a distinctive retro aesthetic. These signs are perfect for businesses aiming for a nostalgic or vintage look, such as diners, bars, and entertainment venues.

Combination Channel Letters

Combination channel letters combine different lighting techniques, materials, and finishes to create a unique and visually striking sign. Whether you prefer a mix of front and backlit elements or a combination of various colors and textures, our team will work closely with you to design a one-of-a-kind sign that perfectly represents your brand.

Customized Finishes and Materials

We offer a wide range of finishes and materials to customize your channel letter sign, including acrylic, metal, and PVC. From sleek metallic finishes to vibrant acrylic colors, we have the resources and expertise to bring your vision to life.


Storefronts and Retail Spaces
Channel letter signs are an excellent choice for storefronts and retail spaces looking to attract foot traffic and increase brand visibility.

Restaurants and Cafes
Create a welcoming atmosphere and draw in hungry customers with an illuminated channel letter sign showcasing your restaurant’s name or logo.

Professional Offices
Make a strong first impression on clients and visitors by displaying your company name in elegant backlit channel letters outside your office building.

Hotels and Hospitality
Guide guests to your hotel entrance or advertise amenities with eye-catching channel letter signs that enhance the overall guest experience.

Entertainment Venues
From theaters to concert halls, channel letter signs add excitement and allure to entertainment venues, enticing patrons to step inside and experience the show.

At Signs East, we are committed to delivering top-quality channel letter signs that elevate your brand and set you apart from the competition. Contact us today to discuss your signage needs and let us help you shine bright in the marketplace.

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